April 12, 2025
Long before Larry Mickelberg led digital transformation for global pharma teams… He stood behind the counter of a local pharmacy, learning healthcare one interaction at a time.
It was there, as a student, that he first saw the difference between a system working—and a system falling short.
He remembers a moment when a patient quietly declined their prescription because of the cost. It wasn’t dramatic. But it left an impression.
Because behind every script is a person. Every delay in access can have a consequence.
That belief—that access is everything—has stayed with Larry throughout a 25+ year career spanning pharmacy, commercial strategy, digital innovation, and agency leadership.
Over time, he saw a new kind of access barrier emerge:
He didn’t want to keep fixing the symptoms. So he built Axonal.AI to remove that friction. Not just with tech, but with real commercial understanding.
He didn’t want to keep fixing the symptoms. So he built Axonal.AI to remove that friction. Not just with tech, but with real commercial understanding.
Not just another AI platform—it's a smarter, agentic AI that works the way pharma operates. A system that helps commercial teams make decisions faster, reduce friction, and focus on what matters most.
It’s an intelligence layer designed to help pharma teams move faster, approve faster, and get the right content and insights into the hands of those who need it most.
The goal is simple:
If we can help the right product reach the right patient—even a little faster—we’re doing the work that matters.
That’s the spirit behind Axonal.AI. And it started behind the counter.
If your team is navigating the same friction—content, compliance, clarity—let’s talk. We’re building for that.